This is a Macintosh computer, also known as the "Mac". It is one of the most popular and reliable computers in the world today. Although, in 1977, Apple was struggling to compete against computing giant IBM, as the "new kid on the block". So, what changed? In 1984, Apple computers launched its new Macintosh computer and introduced the, then unheard-of, concept of video marketing. Apple's marketing advertisements immediately received widespread critical acclaim, resulting